This is a street brand first founded in 1994 in NY and it's now attracting skaters, artists and fashionistas of the world. The collaboration with THE NORTH FACE and NIKE is released regularly. When the collaboration with LOUIS VUITTON came true it became a worldwide social phenomenon. SUPREME is something beyond a street brand. It's not too much to say that SUPREME is a popular brand which is the center of fashion culture.

NEIGHBORHOOD led "Urahara" fashion in 1990s and it's still the cutting-edge brand. The designer Shinsuke Takizawa utilizes his palate and knowledge to start the brands. The brand is based on the concept of "reinterpreting motorcycle, military, outdoor, and Native American elements and incorporating them into basic clothing, and presenting them as a lifestyle." The joint work with various brands are released and it's also favored by many celebrities.

WTAPS 2019 1st EX.38 COLLECTION has started at last! Many military-tasted wears which fans aspire for are released. Products of WTAPS look authentic but also updated with modern taste. Its unique detail attracts many people and make them feel sold philosophy and creation. Since Tetsu Nishiyama established the brand in 1996, the brand shows the consistent concept for more than 20 years. It's one of the brands representing "Urahara".

This brand is fist founded by a designer, NIGO in 1993 and can be said as a centerpiece of "Urahara" brands. Familiar APE HEAD, MILO and other unique pop characters create the one and only world view. 1st CAMO, which is the original camouflage of BAPE, is a textile representing "Urahara" boom. The revival boom is brought around the world and its high quality design is revaluated. BAPE makes a resurgence in popularity.

Jun Takahashi and his friends started the domestic brand, UNDERCOVER in 1990. The designer himself drew influence from Sex Pistols very much. Mode and punk are mixed in their products. Also products with the motif of imaginary labels and bands are released. Dark fantasy taste shows the solid world view. U logo and Bear logo have been popular since the early time of the brand.

A Japanese fashion designer, Rei Kawakubo founded a pret-a-porter brand, "COMME des GARCONS" in 1969. It's Paris Collection brand which Japan boast to the world. Its unorthodox design is avant-garde and creative. The brand is highly evaluated in the world and the collaboration with various brands came true. Many lines of COMME des GARCONS are also the feature of the brand. There are PLAY line with the popular heart graphic, BLACK line creating black products, JUN WATANABE line designed by Jun Watanabe who is vice-president, CDG line which is newly founded, and so on.